Innovation is the word to describe our brand’s Fashion Show during Lisbon Fashion Week on Saturday, 11. AWAYTOMARS presented collection 602celebrating the collective and democratic essence of the brand: a live co-creation experience (presented in form of art installation) where artists finalized all the pieces in front of the audience during the show. The result? The world’s first ever collection to be created and promoted at the same time, proving that there is still room for innovation within the fashion industry.