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Alexis Negrín

FENDI MEN'S AW19 - CAMPAIGN


The dualism of the FENDI DNA is reflected in the new Men’s Fall/Winter 2019-2020 Collection advertising campaign, shot in Rome under the creative direction of Silvia Venturini Fendi and the art direction of artist Nico Vascellari.

The accessories reflect the functional traveler spirit of the FENDI man, bringing his essentials around into studded cases. The legendary Baguette makes its debut for men, from mini to maxi, in Selleria leather, with the Karl Collage print or in ultralight bonded nylon from the FENDI and Porter collaboration, which also pervades the iconic Peekaboo bag. Gold chains and chevalier rings feature the Karligraphy logo, while shoes echo Lagerfeld’s signature, as the Cuban heels on cordovan or patent shoes.

FENDI’s Men’s Fall/Winter 2019-2020 advertising campaign, comprising 5 single and double-page visuals, including specific ones for the new Eyewear Collection – featuring the Futuristic FENDI sunglasses – will break in the July 2019 issues of worldwide magazines.

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